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Selling Information


NO BUYER’S PREMIUM Auction Facility:

At Redding Auction Service, Inc., we do not charge a buyer’s premium. You may be asking yourself why this will affect you as the “seller” when it is called a “buyer’s” premium, but the affect could not be greater. A buyer’s premium adds a percentage on top of the final selling price of an item. For example, if an auction company has a 10% buyer’s premium and you purchase an item for $100, when you go to pay, that item will be $110. If a person only has $100 to spend, they are going to stop bidding at $90 because they know after the premium is added it will be $100. When companies have a buyer’s premium, prices are not able to reach their full potential and therefore, you are not getting the greatest return on your investment. At Redding Auction Service, Inc. you maximize 100% of your investment minus our commission rate.


No Reserve Auction Facility:

Redding Auction Service, Inc. is a no reserve auction facility. With that said, customers are inclined to bid higher when they know they are not just bidding against a reserve. We find that this creates higher prices realized.


Commission Rates:

Our commission rates vary based off of the type, quantity, and quality of the items. Please contact our office for a consultation and we will provide you with what the commission rate would be.


Pick-Ups and Pick-Up Fees:

If you are unable to bring your items to us, we are more than happy to come and pick them up for you. We have a large fleet of unlettered trucks and trailers that make just about any job possible. When items need to be picked up a minimal pickup fee could be charged, we do not look to make money on our pickup fees, simply to cover our expenses for the trip.


Our Process:

Step 1 (Consultation):

Our process starts with a simple phone call to our office at 717-334-6941. This phone call will allow you to speak with one of our experts who will answer any questions you may have as well as schedule an appointment for you to bring your items in or have them picked up. Our patient and compassionate staff understand that oftentimes having an auction is the result of a loss or big life change, and they are here to provide a professional seamless process that will make this trying time as easy to navigate as possible. We are here to work with you.

Step 2 (Acquiring the Items):

This next step can either take place where the items are located (if we are picking up) or at one of our facilities (if you are dropping off). At this point, we will construct a detailed list of the items we will be accepting or transporting. We will also do a contract with you to ensure that both parties are on the same page moving forward. This is also the time for any additional questions or assessment of items to take place. You will receive a copy of the contract and inventory to take with you for your records.

Step 3 (Security):

Once you leave, your items are in great hands. They are placed into vault areas or secure facilities with around the clock security camera surveillance while they are waiting to be placed into an auction at no additional fee. We are a fully licensed and insured auction company.

Step 4 (Cataloging and Picturing):

Before the cataloging process starts, each item is gone over and cleaned by members of our staff. Once the cleaning has been completed, a detailed description is determined for each of the items and quality pictures are taken of each item. They are then placed back into our secure facilities until a sale date is determined.

Step 5 (Determining the Sale Date):

Picking the perfect auction to place your items in is something that we spend a lot of time doing and take a lot of pride in. Each one of our auctions encompass a “theme,” some examples include “modern,” “military,” and “antique.” It is all about finding the right items that complement one another to draw the right audience. We do not have a buyer’s premium to hide behind, we work strictly off commission. Therefore, the better we do for you, the better we do for ourselves. Every decision we make is with your best interest in mind and to get the greatest return on your investment. We keep you a part of the entire process, as soon as a date has been set, we call and notify you of that information. At that point, you can get on our website and view all of the pictures as well as the cataloged listing.

Step 6 (Marketing):

Once the auction build has been completed, our marketing team goes to work. The items are live for viewing on our website which has a national reach well in advance as well as being uploaded to AuctionZip, GoToAuction.com, and EstateSale.com. We have an email list that goes out to thousands of people weekly and utilize social media platforms to reach larger audiences. We also utilize local paper advertising based on the target audience for that specific auction such as local newspapers and auction locators. In addition, we utilize national publications when the auction theme deems it to be necessary. For example, if we were holding a large Winchester auction, we would plan the date accordingly around the quarterly Winchester Arms Collectors Association magazine.

Step 7 (Auction Preview):

For each auction we hold, a preview time is available for customers to come and examine the items prior to the day of the auction. This allows time to have any questions answered and also provides a time for those who are unable to attend the actual auction to leave phone or absentee bids. The auction preview typically takes place the day prior to the auction, however; that can vary based on the type and location of the auction. Our goal is to create the greatest amount of exposure for your items.

Step 8 (The Auction):

When the long-anticipated day has finally arrived, our staff are nothing short of organized and professional. We pride ourselves in making things as easy as possible for those attending and in the appearance of our facility. People will attend the auction live, and we will have staff designated to absentee and phone bidders for those who are unable to attend.

Step 9 (Settlement):

Within 14 business days of the auction taking place, you can expect to receive your check, settlement sheet, and the original clerk sheets in the mail. The original clerk sheets will provide a detailed inventory of each item and exactly what it sold for. It is important to remember that this may look a little different than the inventory from when the items were dropped off or picked up. Items can be put together or broken down based off what will create the most value and item names can be worded differently based on how the clerk interprets it.